The West Midlands Growth Company helps the region make its mark nationally and internationally. Our primary purpose is to attract investment, jobs, visitors and businesses to the West Midlands.

We are committed to promoting the area as a leading place to attract international and national overnight visitors for business and leisure, to support regional day visits and to grow regional awareness and build perceptions, working in partnership with Local Enterprise Partnerships, Councils, Growth Hubs, Universities, Chambers of Commerce and hundreds of local businesses.

The West Midlands Growth Company plays an important role in supporting the delivery of the West Midlands Combined Authority’s WMCA Strategic Economic Plan. Its focus is on the WMCA geography of Greater Birmingham and Solihull, Coventry and Warwickshire, and the Black Country.

Any relevant tourism and/or hospitality businesses applying must lie within one of the following areas (i.e. pay their business rates to one of the following District or County Councils): Birmingham, Bromsgrove, Cannock Chase, Coventry, Dudley, North Warwickshire, Nuneaton & Bedworth, Redditch, Rugby, Sandwell, Shropshire, Solihull, Stratford-upon-Avon, Telford & Wrekin, Walsall, Warwick, Wolverhampton, Wyre Forest.

Our core Destination partners for the Tourism Awards are: