New regional tourism awards have been announced by the West Midlands Growth Company, which
aims to attract more visitors, events and investment into the region.
The West Midlands Tourism Awards will help to promote the strength of the local visitor economy
by celebrating its venues, people, experiences and accommodation. They are free to enter, with the
ceremony taking place in February 2020.
Tourism already contributes more than £12 billion to the regional economy, while major events on
the horizon include Coventry City of Culture 2021 and the Birmingham Commonwealth Games 2022.
Nicola Hewitt, Commercial Director at the West Midlands Growth Company, said:
“The West Midlands Tourism Awards will help local companies to make their mark, by winning recognition from industry peers. The awards also give us an opportunity to celebrate the region as a unique, engaging destination, and highlight the critical role that tourism plays in its economic
“We wholeheartedly encourage everyone involved in the tourism sector to join us in celebrating this
The West Midlands Tourism Awards website will be open for nominations and sponsorship
opportunities from Thursday 25 July. The awards will be independently judged, with all entrants
The winners of each category will be automatically shortlisted for VisitEngland’s national Awards for
Excellence, which is taking place in June next year.
The awards were announced at the West Midlands Growth Company’s summer drinks event on 3
July. They will be run with local partners including Reach plc, the West Midlands Combined Authority
and Shakespeare’s England.