Nominations for outdoor entries are to be submitted no later than Friday 27th September 2019 (categories 4 and 6) and no later than midday on Monday 28th October 2019 for all other categories. We can only accept entries that are submitted using the nomination forms provided.


The judging process will take place from October by an independent panel of industry leaders and experts in their field. This panel will be selected by the West Midlands Growth Company. An initial sifting panel will whittle down the nominations based on the information provided on your entry form, along with your website, social media and any third party sites.

Each answered question will be scored; if a question is left blank no score will be given. By submitting a completed form to us you agree to be bound to our terms and conditions of entry. Any data you provide will be handled in accordance with our privacy policy.

Shortlisted businesses will be visited (mystery shopped where possible) by a member of our judging panel. Please note, by nominating your business you agree to waive costs of a site visit, should your business be shortlisted. The mystery visitor will present you with a letter of authorisation stating their involvement with the awards after their visit. Please advise your staff that this may happen to avoid confusion. Receipt of your entry is taken as agreement to this requirement.

The chair of judges decision is always final and judges are not required to provide feedback to those who are not shortlisted. Any queries however should be directed to the Project Manager at the earliest possible stage.


The event will take place on Wednesday 26th February 2020, more details to follow shortly.

Eligible winners from the West Midlands Tourism Awards 2020 will automatically feed into the VisitEngland Awards for Excellence 2020 for the chance to be recognised as a national winner.