Sponsoring events that are attractive to your target audience, is one of the most effective ways of communicating to customers. Using this type of marketing activity, you can increase and build on brand awareness whilst informing and introducing new customers. Effective sponsorship can compliment your existing advertising and communication strategy whilst raising your company profile to the community at large. If you wish to support the West Midlands Tourism Awards contact: Hayley.pearce@reachplc.com to find out more.